I recently re-watched Sideways, a movie attributed with spiking the popularity of Pinot Noir while massacring Merlot. According to a study led by Steven Cuellar, professor at Sonoma State University, the positive impact of Sideways on Pinot Noir sales was greater than the negative impact of the movie on Merlot sales, which primarily affected Merlot…
Continue reading CheckMate Artisanal Winery: You had me at Merlot